Privacy Policy

NXT LYR is the commercial and brand name of Game Cooks (“Game Cooks”, “we”, “our”, or “us”), a creative studio specializing in games, virtual reality (VR), augmented reality (AR), and immersive interactive experiences.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, interact with our services, participate in playtests, or engage with our games and digital experiences.

This policy is designed to comply with:

• EU General Data Protection Regulation (GDPR)

• UK GDPR

• Saudi Arabia Personal Data Protection Law (PDPL)

1. Data Controller

The legal entity Game Cooks, operating under the brand name NXT LYR, is the data controller responsible for your personal data.

Contact:
📧 info@nxtlyr.com
🌐 www.nxtlyr.com

2. Information We Collect

A. Personal Information You Provide

We may collect personal information when you:

• Fill out contact or inquiry forms

• Register for newsletters, events, demos, or playtests

• Apply as a tester, partner, or collaborator

• Communicate with us via email or messaging tools

• Submit information through LinkedIn Lead Generation Ads

This may include:

• Name

• Email address

• Company name

• Job title

• Phone number (optional)

• Country or region

• Any other information you voluntarily provide

B. Automatically Collected Data (Website, Games & VR)

When you access our website, games, apps, or immersive experiences, we may automatically collect:

• IP address

• Device identifiers

• Device type (PC, mobile, console, VR headset)

• Operating system and version

• Browser type

• App or game version

• Session duration and interaction events

• Performance metrics

• Error reports and crash logs

• Cookies and similar tracking technologies

⚠️ We do not intentionally collect biometric or sensitive personal data.

C. Log Data & Crash Reports

In case of errors, crashes, or performance issues (especially during beta testing or playtests), we may collect:

• Device model

• Operating system version

• Date and time of error

• App configuration

• Diagnostic and performance data

This data is used solely for debugging, performance improvement, and stability.

3. How We Use Your Information

We use your data to:

• Respond to inquiries and requests

• Contact you after website or LinkedIn form submissions

• Manage client, partner, and tester relationships

• Organize demos, playtests, and events

• Improve games, UX, and immersive experiences

• Monitor technical performance and stability

• Send newsletters or marketing communications (with consent)

• Measure marketing campaign effectiveness

• Comply with legal and regulatory obligations

4. Legal Basis for Processing (GDPR / UK GDPR)

We process personal data based on:

• Your consent

• Performance of a contract

• Our legitimate interests (service improvement, security, analytics)

• Compliance with legal obligations

You may withdraw consent at any time.

5. Cookies, Analytics & Advertising Technologies

We use cookies and similar technologies for analytics, functionality, and advertising, including:

• Google Analytics / GA4

• Meta Pixel

• LinkedIn Insight Tag

• Other analytics or attribution tools

You can control cookies through your browser or device settings.

6. Third-Party Services & SDKs

Our website, games, or applications may use third-party services to operate and improve our services, including:

A. Analytics & Performance

• Google Analytics

• Firebase Analytics

• GameAnalytics

• Unity Analytics

• Sentry / Crashlytics

B. Advertising & Marketing

• LinkedIn Ads & Lead Gen Forms

• Meta Ads

• Google Ads

C. Hosting & Infrastructure

• Website hosting providers

• Cloud storage providers

• CRM and email platforms

D. Game Platforms & App Stores

• Apple App Store

• Google Play Store

• Meta Quest / VR platforms

• Steam or PC distribution platforms

These third parties have their own privacy policies, which we encourage you to review.

7. LinkedIn Lead Generation Ads

When you submit information through LinkedIn Lead Generation Ads, LinkedIn shares the information you provide (such as name, email, company, and job title) with Game Cooks (operating as NXT LYR).

We use this data to:

• Contact you regarding requested information

• Share relevant services or opportunities

• Manage business development and partnerships

This data is processed in accordance with this Privacy Policy and LinkedIn’s Privacy Policy.

8. Payments & In-App Purchases

If any of our games or applications include purchases:

• Payments are processed exclusively by third-party platforms (e.g., app stores)

• We do not collect or store payment card details

• Payment information is handled under the platform’s own privacy and security policies

9. Data Sharing

We do not sell personal data.

We may share data only with trusted third-party service providers when necessary to:

• Operate our services

• Analyze performance

• Communicate with users

• Comply with legal obligations

All providers are contractually required to protect your data.

10. International Data Transfers

Your data may be processed or stored outside your country of residence.
Where required, we apply appropriate safeguards such as:

• Standard Contractual Clauses (SCCs)

• Secure and compliant hosting solutions

11. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes described in this policy or to comply with legal requirements.

12. Data Deletion & Access Requests

You may request:

• Access to your personal data

• Correction of inaccurate data

• Deletion of your data

• Restriction or objection to processing

To request deletion, please email: info@nxtlyr.com
Subject: DATA DELETION REQUEST

13. Children’s Privacy

Our services are not intended for children under 13.
We do not knowingly collect personal data from minors.

14. Security

We implement reasonable technical and organizational measures to protect your data.
However, no system is completely secure, and we cannot guarantee absolute security.

15. Links to Other Websites

Our services may contain links to third-party websites.
We are not responsible for the privacy practices of those websites.

16. Changes to This Policy

We may update this Privacy Policy from time to time.
Changes will be posted on this page with an updated revision date.

17. Contact Us

If you have questions about this Privacy Policy or data protection practices, contact us at:
📧 info@nxtlyr.com
🌐 www.nxtlyr.com